How to Track Numbers When You Don’t *Get* Google Analytics (GPP 31)

 

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Welcome back to The Get Paid Podcast! In this episode, my good friend Val Geisler and I talk about using Google Analytics to help you grow your business. I know, Google Analytics can take a little time to learn how to set up and what metrics are most helpful. So, today, Val and I talk about which metrics we use in our own business, explain what each of these metrics are and what they show you, as well as provide a brief walkthrough on how to set up or evaluate a couple of these metrics.

This is how #GoogleAnalytics goes from total mystery to an extremely powerful #marketing tool:

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Season 2 of the Get Paid Podcast is sponsored by Acuity Scheduling.  Start your exclusive 45-day free trial at acuityscheduling.com/getpaid!

In This Episode You’ll Hear:

  • What Google Analytics is, and why you should have it set-up on your site.
  • How to set up Google Analytics.
  • What are the most important metrics to watch?
  • What are conversion rates and why are they important?
  • How to learn what sites are driving traffic to specific landing pages.
  • What can you do with the information you can learn from using Google Analytics?
  • What is Goal Setting?

Mentioned In This Episode:

The TL;DR of the show:

  • Get Google Analytics set up on your site even if you don’t have the time or energy to think about the numbers.
  • Google Analytics is a tool to help you see how you are growing. Metrics matter when determining your growth.
  • Use it to make smart, strategic decisions – not to focus on numbers or avoid doing the work.

Connect with Val and Claire on the ol’ Social Networks:

Val Geisler
Claire Pelletreau

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Thanks for listening! Time to go get yourself paid. :)