Lab Notes
Facebook Ad Case Study: the Surprising Lesson from a Boosted Post
In an attempt to work with more students without having to leave her house to do it, Deany Judd took a traditional tutoring business online. She was able to work with far more students, make more money, and manage a flexible schedule that allowed her to spend time with her growing family. Eventually Deany’s online tutoring business exploded so much that she brought on more tutors and leveraged technology in order to…
Get the Goods
The 5 Ads you must have to sell more online courses and coaching. Whether you’re just getting started with ads or are looking to get more strategic, this FREE masterclass will teach you the surprisingly simple formula I use to create profitable ad sequences for clients, customers — and myself. Shortcut your ads success with this training now.
Save HOURS researching audiences. Finding and defining your perfect audience is one of the hardest things about Facebook ads. Instead of wasting hours trying to find the right “interests,” grab my spreadsheet of 240+ targeting options. Learn how to group them, copy/paste, and get your ads running today.
It all starts with compelling copy. One of the most important ingredients for successful opt-in ads is strong copy. (The buzz about images is B.S.) That’s why I put together this free template to help you learn how to write compelling copy that “sells” your free offer for you. Warning: your list is about to experience the Viagra effect – it’s gonna get BIG.
Breakthroughs + Discoveries
The 2 Little Words From Laura Roeder that Drastically Improved My Copywriting Skills
You and your opt-in landing page have come so far already! Amazingly helpful offering? Check. Beautifully optimized design? Check? Headline that stops people in their browsing tracks? Check. “Now what should the copy on my landing page actually say, Claire???” Take a breath and relax. It doesn’t have to be a 1000 word essay on why the visitor should hand over her email address. Chances are your headline has already…
Research + Resources
- Facebook Ads for Beginners — Did someone say “Facebook ad tutorials”? We got ’em all in one place for you.
- Get Paid Podcast — The only podcast on the Internet where guests get hit with questions like “So . . . how much did you pay yourself last year?”
- How to Hire a Facebook Ads Consultant – Before you hand over your hard-earned money to someone to run your ads, watch this free training first.