If you’re just diving into the world of Facebook ads, then you’ve come to the right place! This blog is dedicated almost entirely to explaining Facebook ads for beginners: the ins, outs and potential pitfalls.
To make things simple for you, I’ve collected all the must-read posts in one place.
? You might want to bookmark this page! ?
First Things First: How to Set Up Your Facebook Pixel
Before you do anything else, you need to put a little code on the backend of your site(s). It’s ridiculously easy, but you MUST do it right this second. Instructions are right here:
(If you don’t use the drag-and-drop Leadpages interface, use these instructions – jump straight down to the section on setting up conversion tracking on Leadpages.)
“What Kind of Facebook Ad Should I Run?”
Great question. I recommend a list building ad or a “content awareness” ad. “Content awareness” is just my fancy term for ads that drive traffic to your blog or video posts – anything that doesn’t require my email address to consume it. You can get more info on the types of ads here:
To learn more about why and how to run ads to your blog posts, check this out:
And if you want to run ads to get people to sign up for your list, you can download this free cheatsheet that’ll walk you through the entire process:
Facebook Ads for Beginners: Don’t Mess Up Your Target Audience
This platform isn’t like Google: no one is looking for your blog post or webinar on Facebook. That means your ad has to stand out and get in front of the right people. So you need to master a few things if you want to get good results: the target audience and the creative. Choosing the right target audience can be REALLY difficult, so I’ve got lots of resources for you on the topic:
Still struggling to find the right “interests” to include in your audience? Check out these posts:
How to Create a Facebook Ad that Stops People in Their Facebook-Scrolling Tracks
Targeting is important, yes, but the ad those people actually see matters just as much. Don’t just throw any ol’ thing up and hope it’ll distract people from all those cat videos! Instead, take just a little time to learn about creating compelling ads:
Reading the Results of Your Campaign (and What to Do to Improve Them)
The data that Facebook gives you on your campaigns is fascinating, but only if you know what you’re looking at! Sometimes it seems (and it’s probably true) that they’re showing you unimportant metrics to try to get you to spend more. Don’t waste money just because you think your ads are doing well. Instead, learn how to understand your results with this post:
Not happy with those numbers? Try this out:
To learn more about some of the hidden metrics you should definitely be looking at, read this:
Getting More Advanced: How to Run Retargeting Ads
You know those ads that follow you around the Internet because you checked out a product on Amazon? Those are called retargeting ads, and they’re becoming more important for your Facebook ad strategy by the minute. For an overview of the basics, make sure you read this:
And to get a bit more into the strategy of how to use retargeting ads, check out:
How to Run Campaigns that Sell Products or Services
At the end of the day, you’re using Facebook ads to eventually make money. I’ll be honest: selling to people who have never heard of you with Facebook ads is almost impossible. But that doesn’t mean you can’t create campaigns to sell your products or services. It usually boils down to who you’re targeting. Check out these resources and one brilliant case study:
More Case Studies to Get Your Strategy Wheels Spinning
Every time I hear the details of a successful Facebook ad campaign, I get inspired to try something new with my own ads. Check out these case studies for inspiration and insight:
➡️ SKIP THE LEARNING CURVE! ⬅️
Get Your Campaign Up and Running Today
As you can see, there’s a LOT to learn in order to run successful Facebook ads. On top of all the how-to stuff, the fact that everyone and their mother is turning to this platform means it’s harder (and more expensive) to reach the right people.
If you know that Facebook ads are going to be key in getting the word out about your products or services, why not skip the learning curve and grab a copy of Absolute FB Ads? You’ll master everything you need to run a winning campaign, learn how to take your strategy to the next level, AND get the support you need inside our private community. (Trust me – you’re gonna have questions.)
Don’t waste another dollar on campaigns that don’t convert. Click here to get Absolute FB Ads + access to the Support Group today!
Facebook ads don't have to be so damn frustrating.
Grab your free step-by-step guide to campaigns that work: