How to Use Facebook Audience Insights to Uncover a Targeting Gold Mine for Your Ads

Have you checked out Facebook’s Audience Insights yet?

To be honest with you, I avoided it for a while. I popped in there when it was first rolled out. I got ridiculously overwhelmed and closed that tab faster than you can say “affinity.” (What does that word actually mean, Facebook? Because I see you throwing it around in Audience Insights like it’s your job.)

Maybe you’ve had the same experience. Or you haven’t had the time to even dip your toe into this massive ocean of data.

Guess what? Today’s the day – for both of us. I made you an 8-minute video to help you accomplish one and only one thing with Audience Insights: to find more interests for you to use in your ad targeting.

You’re going to want to use this technique if:

  • none of the businesses you want to use in your targeting show up when you try to add them in the Power Editor
  • you’ve already saturated your audience with ads and, as a result, sign-ups to your list are getting more and more expensive
  • the only interests you can think of to include in your audience are very big names. Lots of other people are targeting Marie Forleo and Amy Porterfield, so that makes your own ads cost more to run.

Let’s see how to find more interests for our target audience, shall we?

Now take 5 minutes, head over to your Ads Manager and dig around inside Audience Insights!