Monica Froese: The Mom Blog that Obama Reads (GPP95)

Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing, and blogs at Redefining Mom, a site for helping women thrive in motherhood and business. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to small businesses that are looking to build a profitable revenue stream through effective sales funnels and Pinterest ads.

This week on the Get Paid Podcast, Monica joins us to chat about talking about her mom blog to Obama, leveraging strategies from her corporate job, and the relationship between Pinterest ads and Facebook ads.

“I'm not as passionate about organic traffic as I am paid because with paid you’re telling the algorithm exactly the types of people you want to reach and I can see a direct line result for the actions that they take. ” — Monica FroeseClick To Tweet

This Week on the Get Paid Podcast

  • Why she prefers paid ads over organic traffic [15:45]
  • “No, I had a baby…No money for me” [19:09]
  • Getting invited to go to Pinterest [21:35]
  • Using Pinterest to feed her Facebook Pixel [25:57]
  • Vlookups – and why you need ’em [42:56]
  • Being strategic with copy to leverage social proof on ads [45:15]
  • Why Facebook Ads are like viagra [55:05]
  • Growing her team [1:04:59]

Resources Mentioned:

Connect with Monica Froese:

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