Tony Rulli is the lead strategist for all paid marketing campaigns at Intentional Spark, including Facebook Ads, Adwords, and web retargeting. He’s also a friend, and one of my go-to people to talk shop with.
SO, this week on the Get Paid Podcast, we’re doing something a little different. Instead of diving into Tony’s backstory (been there, done that), we’re swapping notes on tripwires. Tune in to hear about our mutual love-affair with tripwires (and how they set you up for more conversions further down the funnel), why your offer needs to be a no-brainer, and the mechanics of setting up a tripwire that works like it’s supposed to.“If you really think you need to explain what your tripwire offer is, you might need to rethink it a little bit.” — Tony RulliClick To Tweet
This Week on the Get Paid Podcast
- What is a tripwire? [4:38]
- Is $7 too dinky? [6:25]
- What’s good content for a tripwire? [16:43]
- Turning your thank-you page into a tripwire? [22:44]
- The mechanics of a tripwire [28:16]
- Why your offer needs to be a no-brainer [39:43]
- Tony’s Original GPP Episode
- Mariah Coz
- Mariah Coz’s Minimum Viable Funnel Webinar
- Denise Duffield Thomas
- 240+ Audience Interests Cheatsheet
- Deadline Funnel
Connect with Tony Rulli:
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Now it’s time to GET PAID
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Now, it’s time to go get yourself paid.