Claire & Tony: How to Subsidize Your Facebook Ad Spend (GPP94)

Tony Rulli is the lead strategist for all paid marketing campaigns at Intentional Spark, including Facebook Ads, Adwords, and web retargeting. He’s also a friend, and one of my go-to people to talk shop with.

SO, this week on the Get Paid Podcast, we’re doing something a little different. Instead of diving into Tony’s backstory (been there, done that), we’re swapping notes on tripwires. Tune in to hear about our mutual love-affair with tripwires (and how they set you up for more conversions further down the funnel), why your offer needs to be a no-brainer, and the mechanics of setting up a tripwire that works like it’s supposed to.

“If you really think you need to explain what your tripwire offer is, you might need to rethink it a little bit.” — Tony RulliClick To Tweet

This Week on the Get Paid Podcast

  • What is a tripwire? [4:38]
  • Is $7 too dinky? [6:25]
  • What’s good content for a tripwire? [16:43]
  • Turning your thank-you page into a tripwire? [22:44]
  • The mechanics of a tripwire [28:16]
  • Why your offer needs to be a no-brainer [39:43]

Resources Mentioned:

Connect with Tony Rulli:

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Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.