Brittany Berger: When Productivity Is Unhealthy (GPP91)

Brittany Berger is a content marketing consultant and the founder of WorkBrighter.co, a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.

She started Work Brighter after 5 years of running content marketing in high-stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she’s changed her own mindset, she spends her time helping other high achievers define balance for themselves, advocating for mental health awareness, and dancing…always dancing.

This week on the Get Paid Podcast, Brittany joins us to chat about why an obsession with productivity can be (physically) unhealthy, why you need to create less content, and why she’s planning on hiring a CEO as her business grows.

“We can create much less content and our audience wouldn’t even notice. We're still talking to them. We're still engaging with them. We're just re-using content instead of just pushing it out there and forgetting about it afterwards.”Click To Tweet

This Week on the Get Paid Podcast

  • What ‘working brighter’ looks like [3:10]
  • Not being able to get a diagnosis for her chronic illness [6:23]
  • Moving to New York and monetizing her hobbies [14:01]
  • Tracking health the way you track revenue & other metrics [21:09]
  • The Anti-Gary V style of repurposing content [32:38]
  • How AirTable helped her gain success on Youtube [45:21]
  • Why Brittany plans on hiring a CEO [58:18]

Resources Mentioned:

Connect with Brittany Berger:

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Now it’s time to GET PAID

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Now, it’s time to go get yourself paid.