Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can’t I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast.
In this episode, you’ll learn:
- Details of the membership program that brings in $600,000 in revenue every month.
- How Brooke overcame the ‘time vs. money’ mindset.
- Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months.
- How Brooke keeps people from cancelling their membership (and increases their customer lifetime value).
- The difference between a ‘low-cost leader’ and a world-class leader.
- How Brooke gets people to sign up for her programs without offering discounts or scholarships.
- Brooke’s average yearly expenses, how much she pays her employees, and how much she pays herself.
- How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium.
- The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance).
- How starting The Life Coach School Podcast impacted the business, its simple recording process, and how Brooke comes up with content ideas week after week.
Connect with Brooke Castillo:
Grab Your FREE 240 Interests Cheat Sheet
Are you tired of trying to figure out who to target with your Facebook and Instagram ad campaigns? Does it make you want to throw your computer out the window? Are you sick of flushing money down the “Zuckerberg drain” without seeing a good return on your investment?
Stop wasting your precious time and hard-earned money. Grab my FREE 240 Interests Cheat Sheet.
The 240 Interests Cheat Sheet lists all 240+ Facebook and Instagram interest options and categorizes them by niche. You’ll also receive an explainer PDF to help you understand how to use these interests to nail down your audience and see a better ROI.
Download the FREE 240 Interests Cheat Sheet today.
Your sanity – and your pocketbook – will thank you.
Now it’s time to GET PAID
Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.
Now, it’s time to go get yourself paid.