Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can’t I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast.
[click_to_tweet tweet=”“If you think about yourself as the best in the world, then you would never describe yourself as expensive – and certainly never discount it.” – Brooke Castillo” quote=”“If you think about yourself as the best in the world, then you would never describe yourself as expensive – and certainly never discount it.” – Brooke Castillo”]
This Week on the Get Paid Podcast:
- Details of the membership program that brings in $600,000 in revenue every month.
- How Brooke overcame the ‘time vs. money’ mindset.
- Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months.
- How Brooke keeps people from cancelling their membership (and increases their customer lifetime value).
- The difference between a ‘low-cost leader’ and a world-class leader.
- How Brooke gets people to sign up for her programs without offering discounts or scholarships.
- Brooke’s average yearly expenses, how much she pays her employees, and how much she pays herself.
- How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium.
- The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance).
- How starting The Life Coach School Podcast impacted the business, its simple recording process, and how Brooke comes up with content ideas week after week.
Connect with Brooke Castillo:
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Now it’s time to GET PAID
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Now, it’s time to go get yourself paid.