Brooke Castillo: $17 Million In Revenue From 2 Offerings (GPP63)

Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can’t I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast.

“If you think about yourself as the best in the world, then you would never describe yourself as expensive - and certainly never discount it.” - Brooke CastilloClick To Tweet

This Week on the Get Paid Podcast:

  • The two primary ways Brooke gets paid.
  • Details of the membership program that brings in $600,000 in revenue every month.
  • How Brooke overcame the ‘time vs. money’ mindset.
  • Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months.
  • How Brooke keeps people from cancelling their membership (and increases their customer lifetime value).
  • The difference between a ‘low-cost leader’ and a world-class leader.
  • How Brooke gets people to sign up for her programs without offering discounts or scholarships.
  • Brooke’s average yearly expenses, how much she pays her employees, and how much she pays herself.
  • How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium.
  • The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance).
  • How starting The Life Coach School Podcast impacted the business, its simple recording process, and how Brooke comes up with content ideas week after week.

Resources Mentioned:

Connect with Brooke Castillo:

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Now, it’s time to go get yourself paid.