Jennie Nash, Founder of Author Accelerator, went from being a traditionally published author and book coach to forming the company that trains and officially certifies other book coaches.
In this episode, she opens up about the struggles and turning points in her entrepreneurial journey from a major partnership change to a dramatic price increase in her program.
In Get Paid Marketing, she took on a new funnel, pricing strategy, and sales approach, and complete mindset shift to ultimately bringing in over $368,000 in revenue with other wins.
Listen to learn more!
This Week on the Get Paid Podcast:
- Sold over 70 seats in her course during a last-chance $3,600 sale, totaling over $300K in revenue
- Raised the price of her book coaching certification from $3,600 to $9,000
- Ran webinars weekly and refined them through GPM coaching, resulting in increased conversions
- Generated $68,000 in sales from a $6,600 ad spend after refining her ad strategy and messaging
- Overcame pricing and even feeling resentment about her offer
- Coached by Claire and Sarah Lucille to improve webinar delivery and stop over-teaching
- Learned to focus on cost per acquisition, not just cost per lead, to optimize ads
Mentioned in this podcast:
- www.clairepells.com/waitlist
- www.jennienash.com/
- www.authoraccelerator.com/matchme for writers who want to work with a certified book coach
- www.bookcoaches.com/coaches for people interested in becoming a book coach. This leads to a free webinar about book coaching.
Now it’s time to GET PAID
Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.
Now, it’s time to go get yourself paid
