After a really tough 2024, Charlotte Ellis Maldari joined GPM and completely shifted niches, created a whole new offer, and built up the confidence to put herself out there in a very different way.
Today she shares what it all looked like behind the scenes and how it felt to finally turn cold traffic into actual sales.
This Week on the Get Paid Podcast:
- The details of her brutal year in business and why she still chose to invest in GPM
- The breakthrough that came from a perceived loss
- Choosing to shift her business for her kids and her mental health
- How she knew it was time to pivot away from the creative agency industry (and why it wasn’t a simple choice to make)
- Realizing you might be resenting your ideal clients
- Working with Sarah Lucille to make a huge messaging transition across all her marketing assets
- How she knew Claire was the exact kind of coach she needed to get her $50k funnel running
- Rewriting her business identity and creating a whole new offer
Mentioned in this podcast:
Now it’s time to GET PAID
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Now, it’s time to go get yourself paid
