Recently I’ve had an epiphany of sorts:
Not everyone should be running their own Facebook ads.
“Wait WHAT???” you may be shouting at this email right now.
I know, I know – I’m always talking about how you should learn to run your own ads. But if I’m being COMPLETELY honest with you (and myself), learning all about the ins and outs of complex FB ad stuff is not the best use of everybody’s time. And if you can afford it, why NOT hire someone to make your life a little easier?
So if you want to hire someone to run your ads for you, I completely understand. Just know that this can be a tricky hiring decision since you have to pay the contractor AND pay for the ads. That’s why I decided to wrap up 2017 by talking about the RIGHT way to hire a Facebook ad consultant. (Because the wrong way means you throw away a ton of moolah.)
The first stop on this party train is the 3 questions you should ask yourself BEFORE you start interviewing people. Watch the super short video below (or read the transcript) and let me know what your own answers are in the comments below!
Protect your business from a know-nothing ad consultant by learning how to spot the truly talented in a sea of wannabes. Click here to learn how.
Transcript: 3 Questions To Ask Yourself Before You Hire A Facebook Ad Consultant
Hey guys, Claire Pelletreau here, from clairepells.com. If you don’t know me already, I am a Facebook ad consultant, teacher, general nerd. And in this video, I’m gonna be talking about whether or not you should learn to run ads for yourself, or hire somebody else to do it for you.
Now, most of my revenue comes from the courses that I put out to teach people how to run their own ads. So, surprise, surprise, I’m a big fan of you learning how to run your own ads. But, I would be ignoring the reality if I just pretended that everyone is going to have the time AND the headspace to learn all the complexities of Facebook ads. Some people really would be better off hiring it out. I’ve come to accept it. I’m not pushing back against it anymore.
But, because of that, I think it’s really important to talk about hiring somebody because this is an area where a lot of people can loose even MORE money trying to get better results from their ads. They hire the wrong person, it all goes poorly, and that’s not what I want for you.
So today we’re gonna talk about three questions that I want you to ask yourself before you hire a Facebook Ad consultant. And the answers to that will really help you figure out whether or not you should be hiring this out.
1st question is this:
Does your business already have some traction? Do you have some clients or customers? Are people already buying from you?
If the answer is no, Facebook ads probably aren’t gonna fix that. You need to be working on that foundational stuff of converting visitors to your site, to customers, getting that sale. Facebook Ads really can’t magically bring a sale if they’re not happening organically, so please don’t waste your money on a Facebook ad consultant if you haven’t figured out that piece yet. Cool?
If you do have some clients, even if it’s not like, a ton, but you know that your offering fits a certain audience, you’ve figured that out already, by all means, hire a Facebook Ad consultant to start playing around, testing ads, because maybe they can actually help you find that audience en masse, and get your work in front of them, get more clients, or more customers.
2nd question is:
Have you run Facebook Ads for yourself in the past?
I personally feel that you need to have least boosted some posts to say, yes, okay, I know kinda how Facebook ads work, and I can hire somebody else to do it for me.
Now, if you have run some ads in the past, follow up question for you: how did those ads do? If you felt like they were just a total money pit, hiring somebody to fix things up isn’t necessarily going to get you the results. Maybe those ads tanked, not because of the ads themselves, but where you were sending traffic to. A lot of people don’t realize that the power of a Facebook ad is bringing people into something that is converting. So it’s not actually the ad itself. I mean that’s important to get the clicks, but once people click, there’s actually a lot more happening in order to get the sale. So if your ads tanked, hiring somebody to run them might not fix it for you.
But if you notice that every time you boost a post, you get like, an uptick in subscribers on your site, or you do see some sales, then yeah, bringing on a Facebook ad consultant could be a smart move because they can help you spend that money more strategically and get your ads in front of the right people.
3rd question, which is really the most important thing, and it doesn’t matter if you answered yes or no to the first two. This is crucial:
Can you afford to spend money on the consultant and on the ads without seeing a positive ROI immediately?
If you are hoping that you can spend a couple hundred dollars on some Facebook ads and that’s going to bring in the money that you need to keep the lights on in your business and your house, to pay yourself, then that’s really a bad use of your money to hire somebody else. Because you just don’t know if that person’s gonna be able to get you results. And usually, even the best Facebook ad consultants, anyone who’s worth their salt, knows that there’s going to be a period of time where you need to test things out, identify where the problem areas are, if things aren’t converting, or if they are, figure out how can you scale that. That all requires time, and it does require and ad spend in order to get you that data.
So I really hope that my clients will work with me for at least two months, usually three, without expecting an insane return on investment. If I haven’t gotten it after three months, or at least, some kind of positive ROI, then yeah, by all means, go elsewhere, because that’s my goal; to make sure you have the results in three months.
But, if you’re really hoping for this like, one shot, you’re gonna hire somebody and it’s all going to be amazing, then you’re probably going to be in for a very, very sad, oh, I wasted my money, surprise.
Okay, here are those questions again, just to review:
1. Does my business already have some traction, meaning, you have some customers, some clients? Yay!
2. Have you run Facebook Ads in the past, and if you have, did you get some kind of positive result from them?
3. Can you afford to spend on the ads and on the consultant without getting a positive ROI immediately?
Let me know what your questions are in the comments below. I will do my absolute best to answer all of them. And if you like this video, if you found it helpful, give it a like or share, or tag a friend in it over on Facebook. That would be awesome.
In a couple of days, I’m gonna be sharing another video in which we discuss what it’s actually like to work with a Facebook ad consultant. What can you expect, and how you can be prepared if you do go ahead and decide to hire one.
Thank you so much for watching – I will see you soon!