Today I answered the age-old question: “How much should I spend on ads?”
Sure, cost per lead is important.
But, it’s not always the most important metric to focus on when you’re already making sales.
In 25 minutes, I’ll tell you what to really look for when determining what to spend, or not spend, on Facebook ads.
You can avoid these mistakes (or overreactions) even the most experienced marketers make when judging their ad campaigns.
This Week on the Get Paid Podcast:
- Everything you need to know about ROI and ROAS when assessing your ads
- Things to look for before turning OFF an ad campaign
- Things to look for before increasing your ad spend
- Why you shouldn’t panic if the return on ad spend isn’t as high
- The most important metric of all that is widely overlooked
- How initially breaking even on ad spend can still be profitable later
- Why I’m not bothered about high lead costs
- How evergreen ads are the entire reason my live launches aren’t as stressful
Mentioned in this podcast:
Now it’s time to GET PAID
Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.
Now, it’s time to go get yourself paid
