I’ve always wondered how “lifestyle” bloggers made their living. Don’t brands just give away free stuff in exchange for reviews?
Jessie Artigue of Style and Pepper says those days are long over, but that doesn’t mean that you can’t build fruitful relationships with brands who want to work with bloggers to get the word out about their products.
In this episode, Jessie explains her business model of underwritten content, why she’s always on the lookout for ways to diversify her revenue streams, and why she felt a strong moral responsibility to stop teaching other bloggers about her money-making methodology.
In This Episode You’ll Hear:
- The truth about why I’ve been thinking of quitting the podcast (I’ve been really hesitant to share this).
- Jessie’s biggest takeaway from a weekend with Seth Godin.
- A great explanation of “underwritten content”, the bread and butter of Jessie’s business.
- The old model for lifestyle bloggers vs the current one.
- Why lifestyle blogging has experienced a “crash” like that of the real estate market in 2008.
- What on earth “Pepperologie” means.
- How Jessie and her husband landed Airbnb as a sponsor for their podcast.
- The breakdown of how Jessie prices her underwritten content services (spoiler alert: the range is huge).
- Her surprising response to my question “But Jessie, how do you build all of these relationships that are crucial to getting you paid?”
Mentioned In This Episode:
- Alt Summit conference
- Jessie’s episode on The Lively Show (and Hilary’s complementary episode)
- Hilary Rushford of Dean Street Society
- Style and Pepper, Jessie’s lifestyle blog
- MeetThePeppers.com, home to the Marriage is Funny podcast
- Marriage is Funny on iTunes
Connect With Jessie:
- Twitter (@styleandpepper)
- Instagram (@styleandpepper)
- Periscope (@styleandpepper)
- Snapchat (@styleandpepper)
Thanks for listening! Time to go get yourself paid. :)