Lab Notes
14 Facebook Ad Metrics that Actually Matter (and 4 You Should Just Ignore)
When people finally get their ads up and running, and then actually have some Facebook ad metrics to look at, it’s exciting! So it’s not uncommon to see posts in the Absolute FB Ads Support Group that say something like, “I ran my ads and reached a gazillion people and got 300,000 video views for $0.02 each! That’s good, right???” Sometimes, though, I have to be the bearer of bad news.…
Get the Goods
The 5 Ads you must have to sell more online courses and coaching. Whether you’re just getting started with ads or are looking to get more strategic, this FREE masterclass will teach you the surprisingly simple formula I use to create profitable ad sequences for clients, customers — and myself. Shortcut your ads success with this training now.
Save HOURS researching audiences. Finding and defining your perfect audience is one of the hardest things about Facebook ads. Instead of wasting hours trying to find the right “interests,” grab my spreadsheet of 240+ targeting options. Learn how to group them, copy/paste, and get your ads running today.
It all starts with compelling copy. One of the most important ingredients for successful opt-in ads is strong copy. (The buzz about images is B.S.) That’s why I put together this free template to help you learn how to write compelling copy that “sells” your free offer for you. Warning: your list is about to experience the Viagra effect – it’s gonna get BIG.
Breakthroughs + Discoveries
The 2 Little Words From Laura Roeder that Drastically Improved My Copywriting Skills
You and your opt-in landing page have come so far already! Amazingly helpful offering? Check. Beautifully optimized design? Check? Headline that stops people in their browsing tracks? Check. “Now what should the copy on my landing page actually say, Claire???” Take a breath and relax. It doesn’t have to be a 1000 word essay on why the visitor should hand over her email address. Chances are your headline has already…
Research + Resources
- Facebook Ads for Beginners — Did someone say “Facebook ad tutorials”? We got ’em all in one place for you.
- Get Paid Podcast — The only podcast on the Internet where guests get hit with questions like “So . . . how much did you pay yourself last year?”
- How to Hire a Facebook Ads Consultant – Before you hand over your hard-earned money to someone to run your ads, watch this free training first.