I’m not kidding when I say that I’ve been waiting for this Detailed Targeting feature since I first started running Facebook ads!
Now you don’t need to pay for a third-party tool in order to make your audience insanely laser-focused since Facebook just incorporated it into your regular ol’ targeting options.
Essentially now you can choose to target people who are interested in life coaching AND online marketing. Or INC Magazine AND Christianity. Or Facebook ads AND tourism in Dubai.
This allows you to show your ads to more of the right people instead of just crossing your fingers and hoping that they magically reach your ideal customers.
For example:
Recently I worked with a woman who wanted to promote her offerings to people with yoga businesses.
Up until now, our options were to target people who were interested in yoga who were also Facebook page admins. But there are lots of people who may fit that description who aren’t owners of yoga businesses.
And there are plenty of interests related to yoga in Facebook’s system (Yoga Journal and Bikram Yoga, for example), but again, there was no way to identify the subgroup of people who were interested in those things because they ran yoga businesses (and not just because they liked doing yoga).
With the Detailed Targeting feature, now we can choose “Yoga Journal” as one interest, and something related to business, e.g. “Chris Brogan” or “Smart Passive Income with Pat Flynn,” as another interest, and narrow down our audience that way. The overlap of those two interests gives you a much better shot at reaching a more targeted audience with your ads.
Check out another example and how to set it up in this quick video:
Let me just say this: THANK YOU, FACEBOOK. We’ve needed this Detailed Targeting feature for a long, long time now.
Thank you for sharing this.
You’re welcome!
Thanks for sharing Claire! As usual, it hasn’t been rolled out in Australia yet. I guess we’ll just have to wait until it crosses the ocean ;)
Hopefully you’ll get it soon! I would try periodically resetting your Power Editor, which can be done with the little dropdown arrow next to the Help button in the top right corner of the PE screen.
Thanks for sharing this! I don’t see it in my view yet, but can’t wait for it :) Thank you!
I’m sure you’ll get it soon. I’m amazed I have it already, I usually get things last because I’m in Argentina. Try resetting your Power Editor every so often (instructions in a comment below).
This is soooooo exciting! I don’t have it yet though waaaaaaaa
Thanks for showing this ! I can’t wait to get it.
This is great! Next on my wishlist is being able to target fans of any Facebook page. If graph search can present all the pages, the power editor should also be able to find any page we search for. Then it’s just a matter of them pulling the likes into my audience for my ad. The options for targeting fans of people in the art industry are pretty slim.
I totally agree! Twitter is actually great for that, but not everyone’s audience is active on Twitter the way they seem to be on Facebook.
Ya this threw me for a loop when I was updating my ads the other day, then I realized that the and/or is SO much more powerful. Your b2b example was great. My current job has me doing b2c which can be complicated, but this feature is going to get the creativity going as far as targeting goes.
Thanks so much for this, Claire! It’s been so helpful! I just have a question about selecting specific interests. I am trying to target fans of a page who has a similar interest to mine, but it’s not appearing as an option when I type it in. It has a pretty big following and his been around for a while, but I’ve had the same experience with every page in my niche. Are all pages available? Or is there something I’m doing wrong? Thanks so much!
You’re not doing anything wrong, Kayla, unfortunately that’s just the way it is! More (annoying) details here: https://clairepells.com/precise-interest-targeting/
Ah ok. Thanks so much for clarifying!