Instead of another post with a long detailed how-to tutorial, today I’m giving you homework: Give the call-to-action on your landing page an extreme makeover. All you’re going to do is take the words or phrases you use to tell people to “sign up” and tweak them to make them a whole lot better. I don’t want to see these words on your page, at least not by themselves: sign up…
You and your opt-in landing page have come so far already! Amazingly helpful offering? Check. Beautifully optimized design? Check? Headline that stops people in their browsing tracks? Check. “Now what should the copy on my landing page actually say, Claire???” Take a breath and relax. It doesn’t have to be a 1000 word essay on why the visitor should hand over her email address. Chances are your headline has already…
After last week’s post, I hope you took a good hard look at the design of your landing page. Today you’re going to re-assess the most valuable real estate within that design: your page’s headline. Your headline is the very first thing I should see, the thing that catches my attention and keeps me from going to check Facebook again. It’s the thing that pulls me in and gets me to…
This post is the third in my free series on Landing Pages that Convert. Just a heads-up: the links to LeadPages and StudioPress in this post are affiliate links. I’m a big fan of both, and I’d promote the heck out of them even if I weren’t an affiliate. Here comes a big sweeping statement: the design of your landing page is the most important piece in this whole conversion optimization…
“That conversion rate is worse than DiCaprio’s.” When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat. Was it simply a clever joke his team wanted to remember for an extra week? Or was his business in trouble? Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in…