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A Facebook Page About Cheating Rocked My Ad Results: How I Deal With Precise Interest Targeting
One of the biggest struggles my clients face is choosing the right audience to show their ads to. You have so many freaking options: it’s oh-so easy to get turned around and end up targeting an audience that’s either painfully vague or straight up wrong for your business. The result of both of those mistakes is the same: terrible results in terms of no or expensive conversions. When you’re trying…
Conversion Tracking Pixels vs. Retargeting Pixels: Why Putting Them in the Wrong Place Will Make Your Head Explode
When I was about eight years-old, an important man came into my life. His name was Viktor, and he was the new ballet teacher at my neighborhood dance studio. Born and bred in the Ukraine, Viktor was a hard-ass. He worked my little ballerina-self to the bone. He whipped my dance skills into incredible shape, fixing my bad habits and helping me form new ones that strengthened me as a dancer. Viktor…
5 Reasons to Promote Your Blog Posts with Facebook Ads (Plus How Much to Spend Each Month)
If you’ve ever spent time reading this blog before, you know I want you to use Facebook ads to build your list. I love sharing my own tips and tricks for improving my cost per subscriber in posts like this one and this one. But what ELSE should you be doing with Facebook ads? Selling your product or services? Sure, but only to a very specific audience. In my ideal…
Gary Vaynerchuk + Facebook Dark Posts = My Best Performing Ad So Far
I’m not going to pretend that this technique will work for everyone, not even close. But my hope is that it’ll inspire you to think outside the Facebook ad box and break away from writing the same old ad copy for every campaign you run. (It might affect what you’ve got planned in the editorial calendar as well!) Right now I’m spending $5 per day and targeting a very specific…