This post is the second in my free series on Landing Pages that Convert. Click here to check out Part I: The One Thing that’s More Important than Traffic – everything in this post will make more sense if you start there. (Quick glossary note for this post: I say “opt-in content” while lots of other people say “freebie,” “giveaway,” “bribe,” etc. They’re all the same thing: some kind of content…
Every day you get tens, hundreds or thousands of visits to your website. You work hard on social media marketing, guest posting, and maybe even paid advertising to increase those numbers month after month. “Get in front of more eyeballs” is a basic principle we’re taught from Day One of building our online businesses. I’m not going to say that getting more traffic is easy, but it’s certainly do-able. If…
I spend a lot of time looking at landing pages. Because I focus my teaching on using Facebook ads for list building, your landing page automatically becomes a big part of the growing-your-list equation. I’m actually starting to think that your landing page is MORE important than the ad itself. But I’ll talk more about that on another day. Today I want to share with you this little experiment I…
While perusing one of the Facebook groups I’m in, I recently came across this request for help: “Would love some advice – how do you deal with the inevitable ‘Unsubscribe’ when you start mailing your list weekly content? I’m gaining more than I’m losing, but it still stings.” I smiled instantly – I had just jumped back in time to my recent obsession with this very issue. I’ve been growing my list…
One of the most frequently asked questions about Facebook ads is this one: “Should I spend money trying to build up the number of likes on my Facebook page?” Here’s my answer: Maybe. This CAN be a good use of your budget, but there are a couple factors to consider. In this video I break down what a like campaign actually looks like, how it can get you more subscribers for…