Janelle Allen: The Project From Hell that Kickstarted a Pivot (GPP83)

Janelle Allen is a Learning Designer and serial entrepreneur who believes that every company is in the education business. For the past ten years, she’s worked with corporations such as Pearson Education, Potbelly Sandwich Works, Starbucks, and Apple to create training and online courses, using principles of adult learning and design. 

On this week’s episode of the Get Paid Podcast, Janelle joins us to talk about how she pivoted her business to help entrepreneurs create profitable courses that change lives.

'You've got to have a reputation of being a truth-teller. So many people think they're going to create a course and achieve their passive income dreams overnight.' - Janelle AllenClick To Tweet

This Week on the Get Paid Podcast

  • WTF is instructional design? [4:56]
  • Why Janelle traded her 6-figure agency to work with entrepreneurs [13:38]
  • The course model versus service-based business [21:28]
  • Completion rates – Do they really matter? [24:05]
  • Self-paced courses: Linear versus “just in time” learning [26:18]
  • How Janelle grew her audience [33:25]
  • Impact of a hiatus on the podcast [50:19]
  • Adding bonus segments to a podcast [52:19]
  • The best way to get subscribers [1:04:00]
  • Janelle’s sales process [1:06:44]
  • Janelle’s revenue numbers [1:16:20]

Resources Mentioned:

Connect with Janelle Allen:

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Now it’s time to GET PAID

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Now, it’s time to go get yourself paid.