Today, Val and I talk about creating products. Creating products has recently become a hot topic for entrepreneurs everywhere, with many new and established business owners launching new products on an almost daily basis. However, if you are very new to the entrepreneurial world, you may have a ton of questions floating around this seemingly simple concept, so we decided to discuss this topic in-depth in this week’s episode.
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In This Episode You’ll Hear:
- What are infoproducts?
- What types of infoproducts can you create?
- How do you come up with product ideas?
- What are some infoproduct formats you can use or consider using?
- Should you focus more on the design of your product or the product’s content – and why?
- How can you support your customers after they purchased your product?
- What are some tools you can use to create and sell your product?
Mentioned In This Episode:
- Paul Jarvis talks about creating interest lists
- Tools to use to gain ideas to create a new product
- Google Analytics – analyze your website data, learn what blog posts receive the highest views to come up with ideas on what products you can create that would sell well.
- BuzzSumo – Similar to Google Analytics, you can learn a lot of valuable information about your website, but also your competitors’ websites to develop product ideas that would sell well.
- Tools to help you create and sell your products
- Wistia video hosting
- Dropbox
- InDesign
- Google Docs
- Screenflow (an app for Mac computers)
- QuickTime (also for Mac computers)
- iMovie (also for Mac computers)
- YouTube – host your video publicly or privately
- PayPal
- GumRoad – lets you sell a downloadable product, but not a service
The TL;DR of the show:
- An infoproduct is something that you create that doesn’t require direct one-on-one time with you – or much of it.
- If you’re not creating because you’re not sure about which tools to use – you’re doing it wrong.
- You can create your product simply, set a price, and scale it from there.
- Beta-testing is great – give your stuff away for free to get some real feedback and testimonials.
Connect with Val and Claire on the ol’ Social Networks:
Val Geisler
Claire Pelletreau
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Thanks for listening! Time to go get yourself paid. :)
