Failed launches. Products nobody wanted. A membership site with costly backend problems.
Business coach Melanie Miller was so broke she couldn’t pay for a course that could save her from mistakes, so instead she taught herself with a whole lotta trial and error. Now she makes money in her sleep with the coveted evergreen launch model and two online courses.
In this episode you’ll hear:
— How Melanie lost 70% of her business coaching client base in 6 weeks.
— How she learned to create a successful online course without investing in any programs or trainings (because she literally couldn’t afford them).
— What didn’t work when her current offering was a $47-monthly membership program.
— Why you can’t join either of Melanie’s courses today.
— Details on the evergreen launch set-up that drives conversions like crazy.
— How Melanie got over her icky feelings about creating false scarcity in her marketing.
— How “audience fatigue” has caused a drop in her profits, and what she’s planning to do about it.
— Melanie’s productivity hack that I’m trying to implement for myself right now.
— The surprising effect that creating marketing videos had on Melanie’s business.
— The potential cost of not being yourself early on in your business.
Mentioned in this episode:
- Melanie’s site
- Link to sign up for her free course that funnels you into her evergreen launch – check it out to learn!
- ConversionCast episode: This Evergreen Launch Funnel Generated $211,000 in 20 Weeks for David Siteman Garland
Connect with Melanie on the ol’ Social Networks
- Melanie on Facebook
- Melanie on Twitter (@theprofitlovers)
SUBSCRIBE ON iTUNES, STITCHER OR GRAB THE FEED LINK HERE!
Thanks for listening! Time to go get yourself paid. :)
LOVED this episode, Claire! Awesome job on the podcasts so far :)
She is an awesome interviewer. I had a lot of fun sharing! Glad you enjoyed it Jess.
You’re gonna make me blush. :)
Thanks so much, Jess!!
What an excellent Podcast. I’m hugely keen on transparency with finances in business and it’s a model I stress via my Copywriting School (Where I openly publish rates). I’m a big fan of Mel and I think she’s a very clever woman!!
YES to more transparency! Thanks so much for listening Kate AND for taking the time to leave a comment!
Melanie sounds like such a Sweetie and I love that she did everything she could to care for her mom while she was sick. It must have been a really tough time and even though that was a while ago, I’m sending Melanie a BIG virtual hug. Talk about modelling strong values.
(I can’t believe people can be so insensitive that they CAN’T WAIT 6 weeks. Fuckers.)
Love your podcasts Claire, I left a review on iTunes although I’m not sure if you can see Canadian reviews?
@IntuitiveLeadershipCoach:disqus Thank you for your lovely, kind words. I love a virtual hug! Fuckers indeed! Nothing like being dropped on your ass at the worst time of your life to give you a reality check. I am happy to say it ended well (in hindsight of course!).
Thanks so much for listening, @IntuitiveLeadershipCoach:disqus! I get alerted about international reviews once a month, so I’ll keep an eye out for yours. Thank you SO much for taking the time to leave one as well as saying hi over here!