Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients’ businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies such as Beacon, AccessAlly, Women In Digital, and ConvertKit.“I’m not saying everyone should specialize in email, unless you care about it. But specializing has opened up so many opportunities for me that wouldn’t otherwise exist.” - Val GeislerClick To Tweet
You’ve spent an INSANE amount of time yberreating that online course. You wrote, recorded, edited, launched, marketed, stressed out, and (hopefully) made some money with it.
But what about today? The launch is long since over. Maybe you’ve even launched it a bunch of times, and are happy with those results.
What you may not be happy with, though, is how much launching takes out of you. Personally I’ve gone through all kinds of ups and downs during launch periods, and the ROI of that financial and emotional investment hasn’t always been a positive one.
(My most popular posts and podcasts have been about this very topic. Check out some honest numbers and lessons learned right here :
- Why My Recent Launch Bombed: a Postmortem
- 2015 Year in Review: Growing Pains are a Bitch
- You’ll Have to Pry These Bad Business Decisions from My Cold Dead Hands
- Claire Pelletreau: $4K in the Bank after a $10K Month)
Lots of entrepreneurs stick to the stressful launch model because they convert a lot better than just having those online courses for sale on their site. Launches have the urgency built in: enrollment periods that close, bonuses that disappear, early bird pricing that expires.
Urgency gets people to act. (FOMO, too.) It forces them to make a decision: to either buy your online course or not. A course that’s always for sale on your site tells me I can choose to buy it now, or leave that decision until later.
In most cases, “I’ll buy it later” translates to “I’ll buy it never.”
So how do some people sell online courses every single day without being constantly in launch mode? [Read more…]
After last week’s post, I hope you took a good hard look at the design of your landing page. Today you’re going to re-assess the most valuable real estate within that design: your page’s headline.
Your headline is the very first thing I should see, the thing that catches my attention and keeps me from going to check Facebook again. It’s the thing that pulls me in and gets me to read the rest of your landing page you’ve worked so hard on.
Now I KNOW you’re thinking long and hard about what to put at the top of that page. You’re digging deep into the farthest corners of your brain, mining for people’s opinions in Facebook groups, taking whatever advice you can get about what to call this webinar or report or checklist.
But before you make that final decision, run through this quick Dos and Don’ts list to see if you can take what you’ve got and make it even better:
Here comes a big sweeping statement: the design of your landing page is the most important piece in this whole conversion optimization thing.
I don’t care if you have the most compelling free offer on the planet and copy so good it gets me to sell you my cat. If your design is bad, people will peace out faster than it takes for your bulky images to load on the page.
In February I changed the way I accepted clients for my one-one-one Facebook ad training. Now you have to apply before you can book your session. Why? Because even the most experienced Facebook ads professional can’t make people convert on your landing page if the design is terrible. It’s a waste of your money to drive traffic to those pages and to hire someone to teach you to do it.
But before you freak out, there’s a real difference between a straight-up horrible design and a landing page that needs a few tweaks to be optimized for conversions.
Here are the four most important things to think about when optimizing your landing page’s design:
“That conversion rate is worse than DiCaprio’s.”
When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat.
Was it simply a clever joke his team wanted to remember for an extra week?
Or was his business in trouble?
Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in business very long.
Poor Leo. In this case, “convert” means winning an Oscar. He’s been nominated 5 times (What’s Eating Gilbert Grape, The Aviator, Blood Diamond, and twice for The Wolf of Wall Street) but has never taken the stage to receive the statuette.