4 Tactics That Are *Currently* Working With List Building Facebook Ads

Between client work and the campaigns my ad consultant trainees are running, I’m knee deep in Facebook ad data right now. There are some trends that I keep seeing pop up across lots of accounts, plus a few tactics that really work, that I thought everyone running list building ads could benefit from.  So here are 4 things that are working right now when it comes to Facebook ads for…

Launch Case Study: How I Made $37K with a $297 Product and a 4K List

You know what my favorite business blogs are? The ones that go into detail about how they make their money. Especially people who lay out their entire launch plans, recap exactly what they did, and whether or not their strategies were successful. I just wrapped up a launch in my own business, and I thought you might benefit from going behind the scenes with me as I discover for myself…

What Facebook Isn’t Telling You About the Boost Post Button, and How to “Boost” Posts the RIGHT Way

What Facebook Isn’t Telling You About the Boost Post Button, and How to “Boost” Posts the RIGHT Way

Yes! I’m back again, bitching and moaning about the Boost Post button. And you know what? There’s real cause for concern here. Here’s what happens: you’re busy. You have a million things to get done today, and you don’t want to bother with the friggin’ Power Editor right now. So you boost a post. I’ll admit it – I do it myself from time to time! The real problem here is…

How to Measure the ROI of Your Facebook Ads Over the Long Term

How to Measure the ROI of Your Facebook Ads Over the Long Term

It’s amazing how accurately Facebook’s conversion tracking works. It tells you how many people clicked on your ad, visited your landing page and actually signed up for your free content. Or how many people clicked and then bought your product. Amazing! Tracking your results is one of the best things about using Facebook ads to grow your business. But how do you calculate your return on investment (ROI) over the…

Video facebook ads

Cheap Views? I’m Not Impressed.
This Is the REAL Power of Facebook Video Ads.

Since you’re not a zombie but rather a living, breathing entrepreneur, then you’ve undoubtedly noticed that video is all the rage on Facebook right now. The more time people spend on the Facebook site and mobile app (instead of consuming video content on a site like YouTube), the more ads they can serve and money they can make. So not only is the Facebook algorithm featuring video posts prominently in everyone’s…