Possibly the trickiest part of putting together a Facebook ad campaign is choosing the right audience. You have SO many options, and most people will tell you that the success of your ads depends squarely on who your ads get shown to. If you’re struggling to figure out who to target, check out the Audience section over on this Facebook ads resource page. One of my favorite techniques is to actually…
You’ve spent an INSANE amount of time yberreating that online course. You wrote, recorded, edited, launched, marketed, stressed out, and (hopefully) made some money with it. But what about today? The launch is long since over. Maybe you’ve even launched it a bunch of times, and are happy with those results. What you may not be happy with, though, is how much launching takes out of you. Personally I’ve gone…
If you asked me how to create Facebook ad images back in 2014, I would have said one thing without hesitation: Use a picture of yourself. Get someone to take a nice photo of you, add a circle or something that looks like a button, put some text in that circle, and you’re set. But I’m afraid the days of “any ol’ picture of you will do” are over, and…
There are certain ads that are hard to resist. You’ve seen them, I’m sure. They make you stop in your Facebook-scrolling tracks. It happened to me a couple months ago, and I’ve been thinking about this Facebook ad ever since. The ad in question promoted something called the Elegant Excellence Experience, a part of Hilary Rushford’s recent launch. Here’s a screenshot taken from my phone: What made me flip for…
In an attempt to work with more students without having to leave her house to do it, Deany Judd took a traditional tutoring business online. She was able to work with far more students, make more money, and manage a flexible schedule that allowed her to spend time with her growing family. Eventually Deany’s online tutoring business exploded so much that she brought on more tutors and leveraged technology in order to…
