Facebook Ad Copy: 5 Steps to More Conversions

I love Facebook ads. (Surprise, surprise.) I love spending my days putting together campaigns in the Power Editor. I seriously geek out over targeting. I even enjoy a little Photoshop action while creating images. But I hate writing Facebook ad copy. It’s just . . . not my thing. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE. Sadly there are no Facebook ads without some text. This isn’t…

New Facebook Ads Manager

New Facebook Ads Manager: How to Protect Against a Problematic Interface

If there’s one thing I HATE about Facebook ads, it’s how difficult it can be to figure things out when Zuck & Friends go and change things up! That’s what lots of my Absolute FB Ads students are complaining about now: how the new Facebook Ads Manager has thrown things for a loop and some of their ads are going live without them ever hitting publish. Yup, that means their money…

I Threw My Sales Plan Out The Window. Here’s What I Learned.

Last week I threw out my entire plan to get people to buy from me, and it was the best thing I’ve done in the past 6 months or so. I’m now so clear about how to serve my audience, and I never would have figured that out if it weren’t for this failure-to-launch launch. Since I learned so much, I thought you might benefit from this “launch postmortem” (as…

How to Overcome the Hardest Part of Hiring a Facebook Ad Consultant

If you’re dying to find someone great who can take the whole Facebook ad thing off of your plate, then there’s only ONE true challenge that you need to overcome. (FYI: I COMPLETELY believe in your ability to bust through this obstacle and hire the perfect person!) Watch this short video (or read the the transcript below) to discover the biggest challenge to hiring a fantastic Facebook ad consultant, and…