How to Install the Facebook Pixel: Squarespace Sites [Step-by-Step Guide]

You’re ready to get started with Facebook ads – well done, you. You’re smart enough to know that they can help you get your work in front of a very specific audience, promote your offerings to them, grow your list, and even bring in serious revenue. However, you won’t know which ads actually did something for your business if you don’t have the Facebook Pixel in the right place!  “WTF…

How to Create Scroll-Stopping Facebook Ads

Today we have a great guest post from Becky Duncan. She lets us in on how to REALLY connect with your audience using their own words, no surveys allowed. Welcome to the blog, Becky! If there’s one thing your ideal clients are definitely doing on Facebook, it’s multitasking. They’re: Burning Cooking dinner Procrastinating on a report Refereeing an argument between kids Teased by clickbait And your Facebook ad is vying…

How to Create a Tripwire Product That Bankrolls Your Facebook Ads

List building Facebook ads are great . . . for list building. But what are you doing in order to bring in revenue from those brand new subscribers? If you sign up for a lot of lead magnets and pay attention to the emails that come in after, you’ll notice that the following strategy is pretty common: Someone tries to get me on their list with an “easy” lead magnet…

Facebook Retargeting Ads: How I Make $1.60 For Every $1.00 I Spend

If there’s one type of Facebook ad that you should have running at all times, it’s Facebook retargeting ads. 99% of the time, it’s the cheapest way to put paid list building on autopilot. Quick Recap In Case You’re Like “WTF Is She Talking About???” Facebook retargeting ads are the ones that target people who have already engaged with your business or brand at some point. That means people who…