Facebook Ads Case Study: How an Advertising ‘FAIL’ Can Actually Turn Into a ‘WIN’

Today’s post is by Angela Ponsford, an alum of my training program for Facebook ad consultants, the Ad Consultant Incubator. When one of her clients’ campaigns wasn’t going as well as she hoped, we worked together to figure out ways to turn things around. Here are details on exactly what Angela did and what she was able to achieve for her client. I’ve been running Facebook Ads for clients for over 3…

Facebook Ads Case Study

CASE STUDY: How I Used Blog Content + Facebook Ads to Generate Cheap, High-Quality Leads for a Health & Wellness Coach (with Just $10 per Day)

Today’s post is by Wahida Lakhani, an alum of my training program for Facebook ad consultants, the Ad Consultant Incubator. The results she got for one of her earliest clients were simply outstanding, and I asked her to share her strategy with you.  Kathleen was facing a common and frustrating roadblock: She was a successful wellness coach who had heard about leveraging the power of Facebook ads, but had been cautioned that she…

How Much Should I Spend on Facebook Ads?

“How Much Should I Spend on Facebook Ads?” Here’s My Formula.

It’s this question that NO one seems to have an answer to. Even I tried to avoid it since I couldn’t stomach the idea of anyone shelling out hundreds of dollars in case their investment didn’t pay off. But it can’t be avoided. Everyone wants to know: “How much should I spend on Facebook ads?” Up until now, I’ve always answered with a watery, “well that really depends on a number of things…” I could…

Facebook Lead Ads

Skip the Opt-In Page: How to Set Up Facebook’s Lead Ads

I have some really good news: Your days of creating opt-in pages for your Facebook ads are OVER! No more struggling, tweaking, working your tired fingers off to increase your conversion rate. And you have Facebook’s new Lead Ads to thank. (You may need an opt-in page if you want to drive traffic from other sources like email, social media or blog posts. Sorry – some day maybe those will become obsolete,…

Facebook Ads Detailed Targeting

Improve Your Facebook Ad Audiences with Detailed Targeting

I’m not kidding when I say that I’ve been waiting for this Detailed Targeting feature since I first started running Facebook ads! Now you don’t need to pay for a third-party tool in order to make your audience insanely laser-focused since Facebook just incorporated it into your regular ol’ targeting options. Essentially now you can choose to target people who are interested in life coaching AND online marketing. Or INC Magazine AND…