Everything you every needed to know about Facebook Ads: choosing the best format for your business, how to craft ads that convert, the guide to list building with Facebook ads…the list goes on.
Lots of people who hire me for Facebook ad consulting are thinking ahead: they’ve got a launch coming up and want to grow their list so they can reach even more people with their offering. These are some smart entrepreneurs: often times their launch is still a few months away, but they want to nail down the right strategy and prepare for it with plenty of time. But what about…
Today I’m coming right out of the gate with a #protip: When running list building ads, or ads to your blog posts or other “ungated” content, this is how the Placement section of your Power Editor should look: That’s right: I want you to run the majority of your ads in the Mobile News Feed and the Desktop News Feed. Unless you’ve got proof that the other placements (Audience Network…
In 2015, Facebook rolled out what they call “the Facebook Pixel.” It’s their attempt to simplify things: you put one pixel on your site and it’ll take care of creating audiences for the purpose of retargeting and tracking conversions from your ads. If you go into the Ads Manager today in order to set up a conversion tracking pixel the original way, you’ll see this “warning”: Oh the horror! You’re…
Thursday, January 14 is the last day to enroll in this round of the Ad Consultant Incubator training program! I’ve gotten a lot of questions about it in the past couple of days, so I wanted to make sure I cleared up a few things. I want you to have all the info before you decide if it’s right for you and your business.
Today’s post is by Kathleen Cutler, an alum of my Ad Consultant Incubator training program. I wish I could say I played some role in the outstanding campaign she outlines in this post, but this was all Kathleen! Pay close attention if you’re trying to sell physical products with Facebook ads. Creating super targeted ads to a niche audience is an amazing way to convert eCommerce traffic into sales. However, it is not as easy as…