Today’s post is by Wahida Lakhani, an alum of my training program for Facebook ad consultants, the Ad Consultant Incubator. The results she got for one of her earliest clients were simply outstanding, and I asked her to share her strategy with you. Kathleen was facing a common and frustrating roadblock: She was a successful wellness coach who had heard about leveraging the power of Facebook ads, but had been cautioned that she…
There are a LOT of tools out there for you to use in your online business. And I’d venture to guess that there are even MORE business-related coaches than tools. Since I started my business at the beginning of 2014, I’ve worked with a handful of coaches and shelled out thousands of dollars for the different tools I use to get myself paid. But I wanted to highlight just a…
It’s this question that NO one seems to have an answer to. Even I tried to avoid it since I couldn’t stomach the idea of anyone shelling out hundreds of dollars in case their investment didn’t pay off. But it can’t be avoided. Everyone wants to know: “How much should I spend on Facebook ads?” Up until now, I’ve always answered with a watery, “well that really depends on a number of things…” I could…
I have some really good news: Your days of creating opt-in pages for your Facebook ads are OVER! No more struggling, tweaking, working your tired fingers off to increase your conversion rate. And you have Facebook’s new Lead Ads to thank. (You may need an opt-in page if you want to drive traffic from other sources like email, social media or blog posts. Sorry – some day maybe those will become obsolete,…
I’ve always wondered how “lifestyle” bloggers made their living. Don’t brands just give away free stuff in exchange for reviews? Jessie Artigue of Style and Pepper says those days are long over, but that doesn’t mean that you can’t build fruitful relationships with brands who want to work with bloggers to get the word out about their products. In this episode, Jessie explains her business model of underwritten content, why…
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