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Facebook Ads Detailed Targeting

Improve Your Facebook Ad Audiences with Detailed Targeting

I’m not kidding when I say that I’ve been waiting for this Detailed Targeting feature since I first started running Facebook ads! Now you don’t need to pay for a third-party tool in order to make your audience insanely laser-focused since Facebook just incorporated it into your regular ol’ targeting options. Essentially now you can choose to target people who are interested in life coaching AND online marketing. Or INC Magazine AND…

Virtual Assistant Gwen Castleberry: Part-Time and Profitable (GPP21)

You may have hired help in your business, but have you every thought about how you can be a better client to your contractors? Gwen Castleberry is a virtual assistant – my virtual assistant to be clear. She doesn’t have too many stories of nightmare clients, but I did ask her to give it to me straight on what I can do as her client to improve our working relationship, and…

Meghan Leahy: Investing $25K as a Business Beginner (GPP20)

Life coaches abound, but how many do you know who spend several thousand dollars on their education and training? Or who have a weekly paid column in one of the most prestigious newspapers in the country? Meghan Leahy is a parenting coach (and total spitfire – there are no dull moments during this episode). She’s at a totally relatable stage in her business where everything isn’t perfect, but despite hiccups,…

Kim Greco: Taking an Offline Business Online (GPP18)

In all the feedback I’ve gotten about the Get Paid Podcast, the most common request was to hear from business owners who are outside of the B2B, teaching-people-to-build-businesses arena. So when I was introduced to Kim Greco and heard about her business, I JUMPED at the chance to interview her. Kim is the owner of Paws and Possibilities, a dog-training business that’s expanded into multiple locations (and states!) and is…

Facebook Ads: The Little Blue Pill for Your Business?

Last week I sent my subscribers an email to let them know that for the next several months, I’ll be taking on a few clients to create and run their ads for them. The response I got worried me. The emails poured in over the next few days from excited entrepreneurs who are eager to get help with their ads.  Many said something like this: I’ve just finished my new…