If there’s something you shouldn’t miss out in your business, that’s conversion optimization. But, what the hell is optimization conversion? It’s the KEY to making money on your current audience before you put more $$ and time into obtaining a flood of new leads. If your current list of prospects aren’t buying, you probably have an optimization problem, not a lead problem. Let’s talk about what you should look for…
Brandi Jordan is the founder of The Cradle Company, a postpartum resource agency where she’s been helping new families grow, adjust, and find balance for almost two decades. Now, over 20 years and thousands of babies later, Brandi is an internationally-recognized and board-certified lactation consultant, pediatric sleep specialist, newborn care specialist, postpartum doula, and social worker. Known as the “Baby Sleep Fairy,” she finds individual solutions for each family, regardless…
Kaneisha Grayson is the founder of The Art of Applying®, the world’s largest Black-owned graduate admissions consulting firm and the world’s largest woman-of-color-owned graduate admissions consulting firm. The Art of Applying® has directly helped 1000+ nontraditional applicants get into the world’s top business, public policy, and law programs with over $20 million in merit scholarships to pay for it. Kaneisha is a graduate of Harvard Business School and Harvard Kennedy…
🎉 It’s our 200th Podcast Episode! 🎉This week, I’m sharing a very honest and open behind-the-scenes view of what it takes to put together a podcast, specifically how we choose guests, the workflow for releasing episodes, and what I’ve learned along the way. Get out your champagne 🥂 and celebrate with me. And really, thank you so much for being here as a listener. I truly appreciate everyone who tunes…
Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. She believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette), her giant husband (a 6’6″ man named Travis), and her currently little (but probably soon-to-be…