“Do exactly what I did and you’ll have the same kind of success as me!” It’s a painfully common marketing message, but I’m calling BULLSHIT. You can try all the formulas and strategies in the world but in the end, your results will depend on something that can’t be taught: who YOU are and how the world perceives and responds to YOU.
Guest Tara Gentile is the creator of the Quiet Power Strategy and she goes deep into how she’s not following any of the typical Internet Marketing rules to grow her business, and why she wishes you wouldn’t either.
In this episode you’ll hear:
— The tweaks Tara suggests I make to one of my own sales strategies, one I was about to completely give up on.
— How much her business brought in in 2014, and the breakdown of all those revenue streams.
— The new offerings she’s adding to her business to keep serving (and getting paid by) her existing client base, plus the tool she uses to help others figure out new ways to work with people who have already converted.
–The non-traditional way that Tara launched – and priced – her now signature Quiet Power Strategy group coaching program the first time out of the gate.
— Her recent technique for filling a $3500 program with 40 people who were so comfortable with the investment that she had ZERO refunds.
— How much it costs her to run each launch.
— What her biggest expenses are, both in her business and her personal life (I was VERY surprised by some of these).
— The make-up of Tara’s team and what each person’s role is.
— What it’s like when your mom is your project manager.
— Her strongest lead-generation strategy (that actually gets her paid in addition to moving people through the Know, Like and Trust process).
— How you can go meet up with Tara this summer on her unique tour around the U.S. (Spoiler alert: there’s beer involved.)
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Thanks for listening!