You’re ready to get started with Facebook ads – well done, you. You’re smart enough to know that they can help you get your work in front of a very specific audience, promote your offerings to them, grow your list, and even bring in serious revenue. However, you won’t know which ads actually did something for your business if you don’t have the Facebook Pixel in the right place! “WTF…
You’re ready to get started with Facebook ads – awesome. You know you can get your work in front of a specific audience, clue them into your offerings, grow your list, and even make sales. What you can’t do is understand which ads worked best if you didn’t have the Facebook Pixel in place from the get-go! “What the heck is this Facebook Pixel anyway??” Fortunately it’s not nearly as…
In 2015, Facebook rolled out what they call “the Facebook Pixel.” It’s their attempt to simplify things: you put one pixel on your site and it’ll take care of creating audiences for the purpose of retargeting and tracking conversions from your ads. If you go into the Ads Manager today in order to set up a conversion tracking pixel the original way, you’ll see this “warning”: Oh the horror! You’re…