If you asked me how to create Facebook ad images back in 2014, I would have said one thing without hesitation: Use a picture of yourself. Get someone to take a nice photo of you, add a circle or something that looks like a button, put some text in that circle, and you’re set. But I’m afraid the days of “any ol’ picture of you will do” are over, and…
There are certain ads that are hard to resist. You’ve seen them, I’m sure. They make you stop in your Facebook-scrolling tracks. It happened to me a couple months ago, and I’ve been thinking about this Facebook ad ever since. The ad in question promoted something called the Elegant Excellence Experience, a part of Hilary Rushford’s recent launch. Here’s a screenshot taken from my phone: What made me flip for…
In an attempt to work with more students without having to leave her house to do it, Deany Judd took a traditional tutoring business online. She was able to work with far more students, make more money, and manage a flexible schedule that allowed her to spend time with her growing family. Eventually Deany’s online tutoring business exploded so much that she brought on more tutors and leveraged technology in order to…
I have plenty of great things to say about Facebook and their advertising platform, but this post is NOT about them. I just went in to set up a simple ad promoting a new blog post and I saw it: a GREAT way to lose a boatload of money by letting Facebook tell you what’s “best” for you. Hence this hastily written but IMPORTANT post! Here’s what you need to…
You’re ready to get started with Facebook ads – awesome. You know you can get your work in front of a specific audience, clue them into your offerings, grow your list, and even make sales. What you can’t do is understand which ads worked best if you didn’t have the Facebook Pixel in place from the get-go! “What the heck is this Facebook Pixel anyway??” Fortunately it’s not nearly as…