It’s amazing how accurately Facebook’s conversion tracking works. It tells you how many people clicked on your ad, visited your landing page and actually signed up for your free content. Or how many people clicked and then bought your product. Amazing! Tracking your results is one of the best things about using Facebook ads to grow your business. But how do you calculate your return on investment (ROI) over the…
Since you’re not a zombie but rather a living, breathing entrepreneur, then you’ve undoubtedly noticed that video is all the rage on Facebook right now. The more time people spend on the Facebook site and mobile app (instead of consuming video content on a site like YouTube), the more ads they can serve and money they can make. So not only is the Facebook algorithm featuring video posts prominently in everyone’s…
Facebook ad targeting is hard. Sometimes it can feel like the one thing that’s keeping you from running campaigns that convert. (And you may very well be right about that.) The good news is that this post could actually simplify the entire target audience question so that you can get on with writing your ad copy and finding great images to use. The next time you run ads, I want you to try out…
Possibly the trickiest part of putting together a Facebook ad campaign is choosing the right audience. You have SO many options, and most people will tell you that the success of your ads depends squarely on who your ads get shown to. If you’re struggling to figure out who to target, check out the Audience section over on this Facebook ads resource page. One of my favorite techniques is to actually…
You’ve spent an INSANE amount of time yberreating that online course. You wrote, recorded, edited, launched, marketed, stressed out, and (hopefully) made some money with it. But what about today? The launch is long since over. Maybe you’ve even launched it a bunch of times, and are happy with those results. What you may not be happy with, though, is how much launching takes out of you. Personally I’ve gone…