Holler! This is the second in a series of posts that focus on advanced targeting tactics for your Facebook ads. Check out the first one on lookalike audiences here and the third on mixing them all together here. In this post you’ll learn: That the ads that seem to follow you around Facebook are made with Website Custom Audiences How to create them, and Some of my favorite strategies for making…
I’m always encouraging my Absolute FB Ads crew to use their ads to test out different ideas. Instead of asking, “Which set of ad copy will work better?” or “Which image do you think people will respond to more?” you can let Facebook figure it out for you! When you run more than one ad at the same time, Facebook pays attention to which ad performs better (e.g. which one gets…
One of the great things about social advertising is that you’re able to reach very specific groups of people who may or may not already have a relationship with your business. It’s part of targeting smart – understanding who will respond best to the specific offer you’re putting in front of people always improves your results, no matter how small your advertising budget. So I’m going to answer some of the trickiest targeting questions…
I got my very first client through a glorious stroke of luck. A post in a Facebook group lead me to send an email that landed in the right inbox at the right time, combined with a perfect storm of circumstances that had shown my future client the value of investing in Facebook ads. While still working full-time for someone else, my side business of running other people’s campaigns was…
What’s that you say? You think that boosting your Facebook posts is a good idea? I don’t blame you. There’s lots of bad information out there and even more people who are profiting from it. Facebook sure is, so why shouldn’t others? Here’s why you should never touch that “Boost Post” button again unless you’ve done your research and know exactly what will happen as a result: Rant over. Yesterday I…