One of the most frequently asked questions about Facebook ads is this one: “Should I spend money trying to build up the number of likes on my Facebook page?” Here’s my answer: Maybe. This CAN be a good use of your budget, but there are a couple factors to consider. In this video I break down what a like campaign actually looks like, how it can get you more subscribers for…
Creating a Google Analytics account and integrating it with your Wordpress site is so easy, it needs almost no explanation. Here’s how to get it done in 3 painless steps: 1. Sign up for your account at google.com/analytics. Sign up for Google Analytics with your Google email account (or create a Google account if you don’t have one already). If you’re like me and you have several Google-related email accounts, choose…
For the first couple of months after going full-time in my business, I combed the Internet for one thing: real shit. Just like you, I had read all the success stories. I had listened to interviews, read blog posts, received the “here’s why I’m awesome” emails. I don’t begrudge anyone those emails – they are a crucial piece of effective marketing. But I was desperate to learn from other people’s…
Have you checked out Facebook’s Audience Insights yet? To be honest with you, I avoided it for a while. I popped in there when it was first rolled out. I got ridiculously overwhelmed and closed that tab faster than you can say “affinity.” (What does that word actually mean, Facebook? Because I see you throwing it around in Audience Insights like it’s your job.) Maybe you’ve had the same experience. Or…
This is the third in a 3-part series of blog posts all about advanced Facebook ad targeting. In my last two posts, I showed you how to use Lookalike and Website Custom Audiences to enhance the targeting of your Facebook ads.In this post, I’m going to show you how to tie Lookalike and Website Custom Audiences together to create even more laser-focused target audiences. Booyakasha! Before we dive into more tutorials, let’s recap…