I’m back with my good friend Val Geisler and today we’re talking about marketing. What is marketing? Is it the same as advertising? Does marketing consist of one thing, or is it more of a blanket term to describe multiple ways to market your products and services? Are there any free or inexpensive marketing techniques that a new entrepreneur could use and gain loads of success? Let’s find out! 8…
Today, Val and I talk about creating products. Creating products has recently become a hot topic for entrepreneurs everywhere, with many new and established business owners launching new products on an almost daily basis. However, if you are very new to the entrepreneurial world, you may have a ton of questions floating around this seemingly simple concept, so we decided to discuss this topic in-depth in this week’s episode.…
Today I’m coming right out of the gate with a #protip: When running list building ads, or ads to your blog posts or other “ungated” content, this is how the Placement section of your Power Editor should look: That’s right: I want you to run the majority of your ads in the Mobile News Feed and the Desktop News Feed. Unless you’ve got proof that the other placements (Audience Network…
This week, Val and I talk about one-on-one work, and how this type of work can be very lucrative in the service-based industry. Many people don’t like one-on-one work – with very valid reasons. This working model can often make you feel drained – both emotionally and physically. So how do you do one-on-one work without leading to burnout? What ways can you make it work for you while…
In 2015, Facebook rolled out what they call “the Facebook Pixel.” It’s their attempt to simplify things: you put one pixel on your site and it’ll take care of creating audiences for the purpose of retargeting and tracking conversions from your ads. If you go into the Ads Manager today in order to set up a conversion tracking pixel the original way, you’ll see this “warning”: Oh the horror! You’re…