You’re ready to get started with Facebook ads – well done, you. You’re smart enough to know that they can help you get your work in front of a very specific audience, promote your offerings to them, grow your list, and even bring in serious revenue.

However, you won’t know which ads actually did something for your business if you don’t have the Facebook Pixel in the right place! 

“WTF is this Facebook Pixel anyway??”

The good news is that it’s not nearly as complicated as it sounds. Basically you paste a snippet of code in the backend of your website JUST ONE TIME in order to do two important things:  [Read more…]

You’re ready to get started with Facebook ads – awesome. You know you can get your work in front of a specific audience, clue them into your offerings, grow your list, and even make sales.

What you can’t do is understand which ads worked best if you didn’t have the Facebook Pixel in place from the get-go!

“What the heck is this Facebook Pixel anyway??”

Fortunately it’s not nearly as complicated as it sounds. Basically you install some lines of code in the backend of your website JUST ONE TIME, which allows you to do two important things: [Read more…]

In 2015, Facebook rolled out what they call “the Facebook Pixel.” It’s their attempt to simplify things: you put one pixel on your site and it’ll take care of creating audiences for the purpose of retargeting and tracking conversions from your ads.

If you go into the Ads Manager today in order to set up a conversion tracking pixel the original way, you’ll see this “warning”:

Oh the horror! You’re going to have to learn something new, and soon!

But I don’t want you to worry about that quite yet, and here’s why:

If you stop using the old conversion tracking pixels, it’ll become more difficult to read your reports. (And they’re hard enough to read already, aren’t they?)

The New System of the Facebook Pixel for Conversion Tracking:

With this new system of conversion tracking, Facebook recommends you track sign ups, product purchases or enrollments with “Custom Conversions.” [Read more…]