Landing Pages that Convert: The One Thing that’s More Important than Traffic

Every day you get tens, hundreds or thousands of visits to your website. You work hard on social media marketing, guest posting, and maybe even paid advertising to increase those numbers month after month. “Get in front of more eyeballs” is a basic principle we’re taught from Day One of building our online businesses. I’m not going to say that getting more traffic is easy, but it’s certainly do-able. If…

Google Analytics + WordPress: the Easiest Set Up of Your Life [TUTORIAL]

Google Analytics + WordPress: the Easiest Set Up of Your Life [TUTORIAL]

Creating a Google Analytics account and integrating it with your WordPress site is so easy, it needs almost no explanation. Here’s how to get it done in 3 painless steps: 1. Sign up for your account at google.com/analytics. Sign up for Google Analytics with your Google email account (or create a Google account if you don’t have one already). If you’re like me and you have several Google-related email accounts, choose…

Thank You Page - Leadpages

The Unsexy Side of List Building: How to Get More People to Confirm Their Email Address

Have you ever run Facebook ads that got lots of conversions only to find just a handful of new people on your list? WTF? Kind of feels like Facebook is screwing you, right? Actually, that’s not the case (this time). Here’s what probably happened: Someone clicks on your ad and heads to your landing page. She likes what she sees and opts in to receive your free content. Facebook counts this as…

Results from my landing page split test

How A Simple Test Can Supercharge Your List Building (Even If You Don’t Get Tons of Traffic)

I’m always encouraging my Absolute FB Ads crew to use their ads to test out different ideas. Instead of asking, “Which set of ad copy will work better?” or “Which image do you think people will respond to more?” you can let Facebook figure it out for you! When you run more than one ad at the same time, Facebook pays attention to which ad performs better (e.g. which one gets…

How to Set Up Goals in Google Analytics

How to Set Up Goals in Google Analytics

Everybody knows somebody just like this. She’s glowing on the outside, all put together and eternally positive. Her business is KILLING IT. And not just because her blog looks so good and she’s obviously invested money in professional design and content. That too, but you’ve had an inside look. You know about her numbers. Seriously raking it in. And yet . . . something’s missing. You haven’t got a clue…