The “Law of Shitty Clickthroughs” states the following:
Eventually, everyone will stop clicking.
Remember those horrible banner ads from the early years of the Internet? Well they used to produce a really high click-through rate! We weren’t so used to them yet, and so people would click out of curiosity, out of novelty. Site owners were making great money by offering that advertising space, and the people buying that space were seeing results. Win-win!
Andrew Chen, the man who first presented the the Law of Shitty Clickthroughs, points out the very first banner ad featured on the Internet: [Read more…]