How to Create a Tripwire Product That Bankrolls Your Facebook Ads

List building Facebook ads are great . . . for list building. But what are you doing in order to bring in revenue from those brand new subscribers? If you sign up for a lot of lead magnets and pay attention to the emails that come in after, you’ll notice that the following strategy is pretty common: Someone tries to get me on their list with an “easy” lead magnet…

Facebook Retargeting Ads: How I Make $1.60 For Every $1.00 I Spend

If there’s one type of Facebook ad that you should have running at all times, it’s Facebook retargeting ads. 99% of the time, it’s the cheapest way to put paid list building on autopilot. Quick Recap In Case You’re Like “WTF Is She Talking About???” Facebook retargeting ads are the ones that target people who have already engaged with your business or brand at some point. That means people who…

Facebook Ad Copy: 5 Steps to More Conversions

I love Facebook ads. (Surprise, surprise.) I love spending my days putting together campaigns in the Power Editor. I seriously geek out over targeting. I even enjoy a little Photoshop action while creating images. But I hate writing Facebook ad copy. It’s just . . . not my thing. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE. Sadly there are no Facebook ads without some text. This isn’t…

New Facebook Ads Manager

New Facebook Ads Manager: How to Protect Against a Problematic Interface

If there’s one thing I HATE about Facebook ads, it’s how difficult it can be to figure things out when Zuck & Friends go and change things up! That’s what lots of my Absolute FB Ads students are complaining about now: how the new Facebook Ads Manager has thrown things for a loop and some of their ads are going live without them ever hitting publish. Yup, that means their money…