Yes! I’m back again, bitching and moaning about the Boost Post button. And you know what? There’s real cause for concern here.
Here’s what happens: you’re busy. You have a million things to get done today, and you don’t want to bother with the friggin’ Power Editor right now. So you boost a post.
I’ll admit it – I do it myself from time to time!
The real problem here is the kind of person who Facebook shows your boosted posts to. It’s probably not who you’d choose to spend your money on, if you had the choice.
Watch this short, 5-minute video to discover what actually happens when you hit that button, and for simple instructions on what to do instead (without spending hours to put a simple ad together):