Even with the best Facebook ad training money can buy, you’re going to have some ads that flop. It happens to everyone, even me! There could be a few different factors at play when your ads don’t perform very well, and it’s important that you learn to read your results in order to figure out what the “problem” really is.
Marketers around the world are cheering – Instagram ads are available for all of us! Have you played around with them yet? If not, I want to lay out the absolute basics you need to know just to get started. I have to hand it to Facebook – they’ve integrated Instagram ads really well into their advertising interface. If you’re comfortable setting up a regular Facebook ad, then this will…
Did you know that you can set your Facebook ad campaigns to run at one time of day and not another? That you can make sure your ads aren’t being served at a time of day when people probably aren’t likely to take the action you want them to? Facebook and Instagram ad scheduling is one of my absolute favorite things about creating campaigns in the Ads Manager. There’s nothing I love…
You’re ready to get started with Facebook ads – well done, you. You’re smart enough to know that they can help you get your work in front of a very specific audience, promote your offerings to them, grow your list, and even bring in serious revenue. However, you won’t know which ads actually did something for your business if you don’t have the Facebook Pixel in the right place! “WTF…
Today we have a great guest post from Becky Duncan. She lets us in on how to REALLY connect with your audience using their own words, no surveys allowed. Welcome to the blog, Becky! If there’s one thing your ideal clients are definitely doing on Facebook, it’s multitasking. They’re: Burning Cooking dinner Procrastinating on a report Refereeing an argument between kids Teased by clickbait And your Facebook ad is vying…