Blog

Why You Need a “Slush Fund” and How to Build Up Yours (GPP172)

A few years ago, I was struggling to cover my business expenses and consistently pay myself well (or at all). I’m a little embarrassed to share this but it put a lot of pressure on my home life. In this episode, I share how building up a “Slush Fund” has transformed the way I work, how I make decisions, and tips for how you can start to build up your…

Tarzan Kay: “I Feel a Lot of Conflict About Things I Did” (GPP171)

Tarzan Kay is a former copywriter-for-hire who specializes in emails that are fun to read, and more addictive than Netflix.  Her online courses teach how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO.  Her company’s mission is to make high-integrity marketing the new status quo for online business. In a previous life, Tarzan was a music major and once did…

Don’t Overcomplicate Your Long-Term Ad Strategy (GPP170)

On a recent coaching call inside my ads training program, a client asked what her long-term ad strategy should look like, outside of the webinar ads that she had just made a great ROI from. Listen in to discover what I meant when I told her not to overcomplicate things, and how you should be thinking about your own strategy when it comes to paid traffic. Mentioned in this episode:…

Megan Flatt: Pandemic Panic and a Pivot Away from Coaching (GPP168)

Megan Flatt is the founder of Let’s Collective, a business growth strategy firm devoted to making entrepreneurship easier. Let’s Collective helps their clients make revenue-focused decisions and then create a strategy to get there. Megan recently launched a sister brand, Focus Sessions, providing dedicated, distraction-free virtual coworking to get your most important work done. Megan is obsessed with lattes, post-it notes and helping women make money. When not doing that,…