Last week I sent my subscribers an email to let them know that for the next several months, I’ll be taking on a few clients to create and run their ads for them. The response I got worried me. The emails poured in over the next few days from excited entrepreneurs who are eager to get help with their ads. Many said something like this: I’ve just finished my new…
If you haven’t heard of the Being Boss podcast then you’ve been living under a rock. This show has exploded over the last 9 months, and rightly so: it’s a refreshing change from the usual business podcasts. My guests today are the hosts of Being Boss, Kathleen Shannon and Emily Thompson. Both Kathleen and Emily run their own separate businesses, but an online friendship turned into a collaboration and then…
Whether you’re running ads in the lead up to a launch, or you’re simply “boosting” blog posts to try to get your content in front of a new audience, you should always be tracking your conversions. Otherwise what’s the point? After all, this is a marketing channel that lets you say “OK, I spent this much money, and I brought in this much revenue as a result. My ROI is…
Having trouble keeping track of your business finances? Make sure you know exactly how to use your revenue projections in order to stimulate business growth rather than set yourself up for failure. Mark Butler was mentioned a few episodes ago when I interviewed Racheal Cook because he is the CFO that she mentioned as a part of her team. That is what Mark does for a living; he will be…
Yesterday in the Facebook group for Absolute FB Ads, Mary asked a great question: “How do the different objectives actually work? Is it a different algorithm that you’re triggering? Or do they get shown differently somehow?” Back when Facebook introduced objectives, suddenly something became very clear to me. “There’s a reason why boosting posts gets you lots of engagement but not very much traffic to your site!” It’s because when you…