When people finally get their ads up and running, and then actually have some Facebook ad metrics to look at, it’s exciting! So it’s not uncommon to see posts in the Absolute FB Ads Support Group that say something like, “I ran my ads and reached a gazillion people and got 300,000 video views for $0.02 each! That’s good, right???” Sometimes, though, I have to be the bearer of bad news.…
Even with the best Facebook ad training money can buy, you’re going to have some ads that flop. It happens to everyone, even me! There could be a few different factors at play when your ads don’t perform very well, and it’s important that you learn to read your results in order to figure out what the “problem” really is.
Marketers around the world are cheering – Instagram ads are available for all of us! Have you played around with them yet? If not, I want to lay out the absolute basics you need to know just to get started. I have to hand it to Facebook – they’ve integrated Instagram ads really well into their advertising interface. If you’re comfortable setting up a regular Facebook ad, then this will…
Did you know that you can set your Facebook ad campaigns to run at one time of day and not another? That you can make sure your ads aren’t being served at a time of day when people probably aren’t likely to take the action you want them to? Facebook and Instagram ad scheduling is one of my absolute favorite things about creating campaigns in the Ads Manager. There’s nothing I love…
You’re ready to get started with Facebook ads – well done, you. You’re smart enough to know that they can help you get your work in front of a very specific audience, promote your offerings to them, grow your list, and even bring in serious revenue. However, you won’t know which ads actually did something for your business if you don’t have the Facebook Pixel in the right place! “WTF…