Copywriting, guest blogging, storytelling . . . if it has anything to do with writing the words that’ll make you money, Maggie Patterson and her micro-marketing agency can handle it. But why did Maggie leave her cushy, well-paying corporate clients behind to roll the dice with an online business? And what does a business that provides SO many services actually look like?
Racheal Cook is an award-winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Over the last decade, she’s helped thousands of women entrepreneurs design predictably profitable businesses without the hustle and burnout.
And this week, she’s back on the Get Paid Podcast to talk to listeners about life-proofing her business, comparisonitis, and replacing webinars with ecosystems.“Instead of trying to push everybody into like a funnel, where if they don't enter at the right point they’ll never hear about the offer. I've been building it like an ecosystem.” - Racheal CookClick To Tweet
You’ve heard it before: don’t be the bottleneck in your business. But it’s so much easier said than done. This interview with Racheal had me taking a closer look at the people I work with, what else they could take on for me, and the possibilities all that free time could lend towards.
In this episode you’ll hear:
— How Racheal priced her consulting services when she was just starting out with small business owners.
— How and why she did the opposite of niching down.
— What Racheal did to boost her sales conversion rate from 1.5% to 4.5% when launching the same program yet again.
— How you can use video game theory in your programs to increase retention rates.
— Details on the 6-figure team that allows Racheal to work 30 hours a week running 2 separate businesses, plus her revenue numbers for 2014.
— How bringing on a CFO has dramatically changed her business for the better.
— What Racheal isn’t very good at. (Confirmation that she’s not a god among men!)
Mentioned in this episode:
- The Fired Up and Focused Challenge (sign up now to get news about the upcoming challenge and special offers)
- YNAB (You Need a Budget) budget software
- Pace, the book written by the founder of YNAB.
- A Mamapreneur’s Guide to Finding Childcare (Without Breaking the Bank)
Connect with Racheal on the ol’ Social Networks
Thanks for listening! Time to go get yourself paid. :)
“Do exactly what I did and you’ll have the same kind of success as me!” It’s a painfully common marketing message, but I’m calling BULLSHIT. You can try all the formulas and strategies in the world but in the end, your results will depend on something that can’t be taught: who YOU are and how the world perceives and responds to YOU.
Guest Tara Gentile is the creator of the Quiet Power Strategy and she goes deep into how she’s not following any of the typical Internet Marketing rules to grow her business, and why she wishes you wouldn’t either.
In this episode you’ll hear:
Tara McMullin (formerly Gentile) is back for our very first Where Are They Now episode. Tara’s the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs.
She believes that no one person has the answer to “what works” in small business–but that, together, we can create a living, breathing knowledge-base of real-world solutions to all of our small business challenges.'We use different levels of service. They’re operational levels as opposed to pricing, marketing, or customer levels. I'm not building a model to help people move up those levels; I'm providing three different service options for them. - Tara McMullinClick To Tweet