How I Got 88 New Subscribers Without a Landing Page: an Experiment with Leadpages

I spend a lot of time looking at landing pages. Because I focus my teaching on using Facebook ads for list building, your landing page automatically becomes a big part of the growing-your-list equation. I’m actually starting to think that your landing page is MORE important than the ad itself. But I’ll talk more about that on another day. Today I want to share with you this little experiment I…

Landing Page for Facebook Ads

“I’m Just Not that Into You” – How to Combat a Rise in Unsubscribes

While perusing one of the Facebook groups I’m in, I recently came across this request for help: “Would love some advice – how do you deal with the inevitable ‘Unsubscribe’ when you start mailing your list weekly content? I’m gaining more than I’m losing, but it still stings.” I smiled instantly – I had just jumped back in time to my recent obsession with this very issue. I’ve been growing my list…

Thank You Page - Leadpages

The Unsexy Side of List Building: How to Get More People to Confirm Their Email Address

Have you ever run Facebook ads that got lots of conversions only to find just a handful of new people on your list? WTF? Kind of feels like Facebook is screwing you, right? Actually, that’s not the case (this time). Here’s what probably happened: Someone clicks on your ad and heads to your landing page. She likes what she sees and opts in to receive your free content. Facebook counts this as…