I’m pretty damn excited for you.
You took the first step towards yielding the power of the most powerful, targeted outreach tool available IN THE WORLD!
Your copy of the Free Guide to List Building with Facebook Ads is already waiting for you in your inbox.
And before you get your next campaign up and running, I want to help you avoid the #1 mistake people make with their Facebook ads.
Keep reading; there’s a big ol’ discount for you that ends TONIGHT.
Maybe you’ve heard this before: your text and image are certainly important, but the success of just about every campaign hinges on one thing:
YOUR TARGET AUDIENCE. ?
Great news, right? WRONG. Because trying to navigate the world of Facebook ad audiences often ends up like this:
⭕️ All those pages whose fans you want to target are nowhere to be found in Facebook’s (stupid) ad interface.
⭕️ There are TOO many options for you to try! The experts (myself included) keep prattling on about testing this and testing that, but you’re too overwhelmed to figure out which test you should bother running.
⭕️ There’s really conflicting information out there about how big your audience should be. And words like “small” and “large” are too G.D. vague! You’re looking for hard numbers that no one seems to want to give you.
⭕️ You’ve found an audience or two that works for you, but not for long. It seems like you’re over-saturating the same people with your ads, and soon they’re gonna get sick of you (and start hiding your ads altogether).
⭕️ You’ve just started growing your list, so retargeting your subscribers isn’t an option for you yet. Is there an alternative?
The good news is that this pesky question of who to target can actually be answered with another (much less pesky) question:
“What’s my goal with this campaign?”
Once you answer that question for yourself and choose your audience accordingly, running Facebook ads gets a WHOLE lot easier.
Instead of stalling out at the audience section of your next Facebook ad campaign, you’ll be:
✔️ Crystal clear on how your target audience can impact what you’ll pay to get your ads shown.
✔️ Thrilled by the targeting options you have at your fingertips. There are so many people you never thought about targeting but are actually a perfect fit!
✔️ Primed to save hundreds of dollars by running a simple test. You may have lost money on Facebook ad campaigns before, but now every dollar you spend will give you key insights about your business.
✔️ Done setting up your ads in record time. You’ll save precious hours to focus on all the other things you need to be working on in your business.
✔️ A pro at navigating Facebook’s advertising interface without pulling your hair out.
Who you target plays such a big role in Facebook ad success that my current advice for anyone who isn’t seeing stellar results is: “Try out other audiences.”
But there are SO many options to choose from. Custom, lookalike, “detailed”, demographics, connections . . . without real guidance, it’s extremely easy to completely screw up your targeting.
That’s why I created:
In this 57-page ebook, I’ll walk you through the 3 goals all Facebook ads are designed to help you achieve, and how to create the different audiences you’ll want to use for each one.
Once you start looking at Facebook ads through the lens of this objective-based system, the entire process of choosing who to target will become far more simple and less time-consuming. More importantly, you’ll watch as your ads get more clicks and conversions than any other campaign you’ve run!
After a quick read-through of Bullseye, you’ll finally understand why and when to use the following in your targeting:
- Demographic and interest-based targeting. Both local and online businesses can leverage these options to really pinpoint the people who are most likely to become paying customers and clients (and leave everyone else OUT of the party).
- Audiences that target fans of other businesses that are on Facebook. Possibly the most powerful feature of Facebook ad targeting, you can capitalize on the years that your business idols have been in business and get your ads in front of their followers.
- Lookalike audiences (plain vs. layered). What if there were a way for Facebook to find other people who have the same interests, demographics, and buying habits as your current customers or subscribers? OH WAIT. There is! They’re called lookalike audiences.
- Audiences of people who visited your website. You’re working hard to get traffic and engagement over on your blog. Don’t let those visitors forget all about you! Re-engage people who are already interested in what you have to say with a smart retargeting strategy.
- Audiences of your subscribers. Unless the open rates of the emails to your list are 90%, then you should assume that most people on your list have no idea when you’re launching, running a sale, or hosting a webinar. You can make sure to stay top-of-mind by targeting your subscribers with certain ads all year round.
- Audiences made up of your fans and their friends. Social proof is so powerful that when I see an ad that starts with “Kate, Sarah and 19 of your friends like Hootsuite” I’m much more likely to stop and check it out. (Oh, and you can even filter your fans’ friends by specific interests they have or pages they like. BOOM.)
- People who have seen videos you’ve uploaded or your Facebook Live videos. You can reach MASSIVE amounts of people for dirt cheap with video ads. Once you’ve hooked them with your exceptional message and trustworthy personality (yes, YOU!), they’ll be primed to click on the next ad you show them. (Thanks for automatically creating audiences with those people, Facebook!)
Bullseye also has an entire chapter devoted to TESTING YOUR AUDIENCES.
(This is waaaay simpler than you think, I promise.)
There will definitely be times when you could use more than one of the audiences outlined in the book, but a simple test could end up saving you hundreds of dollars.
Because a test that has you running ads to two audiences could turn out like this:
I want you to get new subscribers for $1.18 each, NOT $4.66. But those kinds of results will probably require a few turns of the audience wheel before you land on that one perfect audience.
“Sounds great, but Facebook’s advertising interface makes me want to gouge my eyes out.”
Choosing your target audience is hard, no doubt. But I actually hear way more complaints about how to target people than questions of who to target. And if you’re nodding along right now, you’re absolutely right. They certainly don’t make the Ads Manager or Power Editor easy for you to navigate.
That’s why I’ve included the Bullseye Appendix. You can learn and digest the strategy of targeting in the ebook, and then open up the Appendix when you’re ready for step-by-step instructions that walk you through the process of creating those audiences.
So when you’re putting together a campaign 6 months from now, you don’t need reread the whole ebook to determine which audience you should choose. My simple targeting system will be permanently etched in your memory.
But maybe Facebook will have changed their interface again, and you need the updated instructions. Open up the Appendix and you’ll have them right there. #igotyou
When you buy Bullseye, you get:
A 7-chapter ebook (57 pages total) on the strategy behind choosing your audience based on the goal of your campaign. Value: $200
The Bullseye Appendix with step-by-step instructions for creating 9 different kinds of audiences. (You’ll use these instructions to create every single targeting group that Facebook currently offers.) Value: $100
3 video tutorials of advanced Ads Manager tips and tricks designed to save you lots of time and massive headaches. Value: $100
TOTAL VALUE: $400
Your price: only $36 $18
You can get Bullseye for 50% off until
midnight Pacific time!
GOT QUESTIONS? I GOT ANSWERS.
>> Is Bullseye a complete Facebook ads course?
Bullseye focuses on who your ads should target, not how to create the ads themselves or what to do in order to improve your results. But since choosing the right audience plays such a huge role in running successful Facebook ads, you may discover that you don’t need any other courses.
>> What if I read it and don’t like it? Can I get a refund?
If you don’t get anything out of Bullseye, then I don’t want your money! Please contact my team within 7 days of purchasing so we can process your full refund.
>> Who are you and why should I trust you with my Facebook ads education?
GREAT question. My name is Claire Pelletreau and I’m a Facebook ads consultant and conversion junkie. I get my kicks from crafting Facebook campaigns, dancing around in the Power Editor (or my office), and watching my students turn traffic into subscribers and sales before their very eyes.
I’ve worked in online marketing and Facebook advertising since 2011 (back when pretty much any picture of a cat would go viral.) While spearheading Laura Roeder’s advertising campaigns in 2013 and 2014, I perfected the art of incorporating paid traffic into the big picture strategy of massive launches and helped her company bring in hundreds of thousands of dollars in revenue.
Now I use my no-bullshit teaching style to help entrepreneurs become smart, savvy marketers. If you stick with me, you’ll go from dipping your toes into Facebook ads for your next webinar to building a complete strategy that helps your business (and revenue) grow all year round.
>> What format is this ebook in?
PDF, Kindle and ePub file formats are included in your purchase.
Don’t forget: in addition to the ebook, you’ll also get access to the Bullseye Appendix where you’ll find screenshot instructions on how to set up your audiences, plus a handful of video tutorials to help you with the trickiest parts.
Bullseye is MUCH more than just an ebook, but that’s just between you and me.
>> Will Bullseye be updated to reflect future changes to Facebook’s advertising interface?
Most definitely. As soon as I can update the instructions, I will!
If you’re ready to stop guessing (and wasting time and money) with your Facebook ad audiences, get 50% off your copy of Bullseye today!