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How to Set Up Goals in Google Analytics

How to Set Up Goals in Google Analytics

Everybody knows somebody just like this. She’s glowing on the outside, all put together and eternally positive. Her business is KILLING IT. And not just because her blog looks so good and she’s obviously invested money in professional design and content. That too, but you’ve had an inside look. You know about her numbers. Seriously raking it in. And yet . . . something’s missing. You haven’t got a clue…

The Real Reason You Aren’t Spending Enough Time with Google Analytics

The Real Reason You Aren’t Spending Enough Time with Google Analytics

I remember vividly the night I hit “Publish” on my very first blog post about 3 years ago. I was so excited about the prospect of readers and visits and retweets that I couldn’t sleep, so in the middle of the night I opened up my computer again. There was nothing. Total silence on Twitter, maximum 1 visit recorded in Google Analytics. That visitor was almost definitely my boyfriend. Talk…

How to Set Up Facebook Ads Conversion Tracking for Wordpress and Leadpages

YO! This post is out of date. I hope you’ll forgive me if I sent you here myself. The good news is that the up-to-date instructions are right here: for Wordpress sites for Squarespace sites for Leadpages pages (if you’re NOT using the drag-and-drop builder in Leadpages, some of the screenshots below will be useful) Thanks for your understanding! Good luck with your campaigns. ? Facebook Ads can be a great…

4 Ways Lean Marketing Will Help You Land Your First Customers

4 Ways Lean Marketing Will Help You Land Your First Customers

While working with a few Buenos Aires startups over the years, I picked up a few tips that, compiled together now, feel like they could have come right out of the Lean Startup handbook. Some of the most valuable to me have been: Just because your startup is online, it doesn’t mean that you will find your customers online. It surprised me how many small businesses and services in Argentina have…